Worldwide known French DJ and record producer William Sami Étienne Grigahcine, aka DJ Snake is the new global ambassador for Puma for ‘Mirage’, a new line of sneakers.
The new ‘Puma Mirage Tech’ is decorated with eccentric colours, materials and futuristic elements that capture the lights, energy and atmosphere of DJ Snake’s shows.
The street style sneakers, originally launched for athletics and proposed as a jogging shoe in the ’90s, is part of the selection of ‘Futro’ models by Puma: retro style with futuristic inspiration.
As DJ SNAKE said: “I’m a fan of fashion and sneakers culture and as a sneakerhead I’ve always followed Puma, wearing some models in my videos and in my performances. With this new partnership I bring a new perspective to one of my favourite silhouettes, the ‘Mirage'”.
After achieving international success in 2013 with the single “Turn Down for What”, DJ Snake quickly became one of the 10 most listened artists of all time. With a catalogue that includes iconic singles such as “Taki Taki” (with Ozuna, Cardi B, Selena Gomez), “Lean On” (with Major Lazer, MÄ) and “Let Me Love You” (with Justin Bieber).